Google's Failure in Online Search Services in China : Censorship or Strategic Decisions

This paper analyzes the Google's failure in online search services business in China. For that method of qualitative analysis has been used using secondary information. Findings and conclusion suggests that Google's failure can be attributed to internal factors as the market leader Baidu and other local firms were also exposed to the same external factors. It was mere strategic failure than any other readings from it

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Year of publication:	2017
Authors:	Upadhyay, Rajeev Kumar
Publisher:	[2017]: [S.l.] : SSRN
Subject:	China \| Suchmaschine \| Search engine \| Konsumentenverhalten \| Consumer behaviour \| Internet \| Strategisches Management \| Strategic management \| Online-Marketing \| Internet marketing \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Online-Recherche \| Online search \| Meinungsfreiheit \| Freedom of expression

Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Sai Om Journal of Commerce & Management- A Peer Reviewed National Journal Volume 2, Issue 3 (March, 2015) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 3, 2015 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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