Governance of international business relationships : a cross-cultural study on alternative governance modes
Year of publication: |
2009
|
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Authors: | Homburg, Christian ; Cannon, Joseph P. ; Krohmer, Harley ; Kiedaisch, Ingo |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 3, p. 1-20
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Subject: | Lieferantenmanagement | Supplier relationship management | Governance-Ansatz | Governance approach | Internationales Marketing | International marketing | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany | USA | United States |
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Business networks and cooperation in international business relationships
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Business networks and cooperation in international business relationships
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