Gratitude expression in the sharing economy : a perspective of interactive marketing communication between peer service providers and consumers
Yu Jia, Shuang Gao, Lihua Gao, Jie Gao, and Tao Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Jia, Yu ; Gao, Shuang ; Gao, Lihua ; Gao, Jie ; Wang, Tao |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 4, p. 527-548
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| Subject: | Co-creation | Interactive communication | Interactive marketing | Prosumer | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Share Economy | Sharing economy | Kommunikation | Communication | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-12-2023-0433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416714