Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust
| Year of publication: |
2010
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|---|---|
| Authors: | Darke, Peter R. ; Ashworth, Laurence ; Main, Kelley J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 3, p. 347-363
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