Great Mistakes in Technology Commercialization - The statistics of new technology commercialization make for sobering reading. In the UK and the USA alone, around half of all the commercial development funding is spent on projects that never reach the market. This article examines the frequent mistakes in technology commercialization and proposes some interesting management guidelines for ...
| Year of publication: |
2001
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| Authors: | Parker, Kevin ; Mainelli, Michael |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 13135557. - Vol. 10.2001, 7, p. 383-390
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