Green Brand as a New Pattern of Energy-Efficient Consumption
Olena Chygryn, Aleksandra Kuzior, Oleg Olefirenko, Jan Uzik
| Year of publication: |
2022
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|---|---|
| Authors: | Chygryn, Olena ; Kuzior, Aleksandra ; Olefirenko, Oleg ; Uzik, Jan |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 78-87
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| Subject: | energy efficient | sustainable consumption | green marketing | green brand | Öko-Produkt | Sustainable product | Energieeinsparung | Energy conservation | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Energiekonsum | Energy consumption | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Nachhaltiger Konsum | Sustainable consumption | Förderung erneuerbarer Energien | Renewable energy policy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.3-07 [DOI] hdl:11159/12838 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490931