Green branding in fast fashion : examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
Tahira Javed, Ali B. Mahmoud, Jun Yang, and Xu Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Javed, Tahira ; Mahmoud, Ali B. ; Yang, Jun ; Zhao, Xu |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 6, p. 915-934
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| Subject: | China | Fashion and textile industry | Green brand equity | Green brand image | Green purchase intention | Green satisfaction | Supply chain sustainability claims | Sustainability marketing | Value-behaviour relationship | Öko-Produkt | Sustainable product | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Textilindustrie | Textile industry | Nachhaltige Entwicklung | Sustainable development | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-12-2023-0169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272589