Green consumer behaviour: an exploration of values held by "subjectivist" consumers
Year of publication: |
2012
|
---|---|
Authors: | Pastore, Alberto ; Barbarossa, Camilla |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2012/1.2012, 1, 10, p. 155-179
|
Publisher: |
FrancoAngeli Editore |
Subject: | Green consumer behaviour | prodotti ecologici | Teoria del Comportamento Pianificato | valori | focus group | mappe cognitive |
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