Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Farzana Riva, Solon Magrizos, Mohammad Rabiul Basher Rubel, Ioannis Rizomyliotis
| Year of publication: |
2022
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|---|---|
| Authors: | Riva, Farzana ; Magrizos, Solon ; Rubel, Mohammad Rabiul Basher ; Rizomyliotis, Ioannis |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 7, p. 2807-2819
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| Subject: | generation Y | green consumerism | green perceived quality | green perceived value | restaurant | revisit intention | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Gastronomie | Restaurant industry | Umweltbewusstsein | Environmental consciousness | Nachhaltiger Konsum | Sustainable consumption | Kundenzufriedenheit | Customer satisfaction | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Taiwan | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463174