Green CSR's role in retail competitive advantage : mediation by marketing and moderation by reputation
Nguyen Xuan-Nhi, Le Ngoc-Tien
| Year of publication: |
2023
|
|---|---|
| Authors: | Xuan Nhi Nguyen ; Ngoc-Tien Le |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 16.2023, 2, p. 285-312
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| Subject: | competitive advantage | corporate reputation | corporate social responsibility | CSR | developing country context | green competitive edge | green marketing | retail sector | supermarket strategy | Vietnam | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Öko-Marketing | Green marketing | Viet Nam | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2023.138498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057739