Green loyalty programmes : customer trait reactance and reward preferences
Jingxi Huang, Ahmad Daryanto, Margaret K. Hogg, Didier Soopramanien
| Year of publication: |
2025
|
|---|---|
| Authors: | Huang, Jingxi ; Daryanto, Ahmad ; Hogg, Margaret K. ; Didier Soopramanien |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 4, p. 2019-2032
|
| Subject: | effort-reward congruity | goal-reward congruity | pro-environmental goal | psychological reactance theory | trait reactance | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015456532