Green marketing : how can a product's environmental footprint be effectively communicated to consumers?, a case study with Carlsberg beer
Fabio Iraldo
| Year of publication: |
2018
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|---|---|
| Authors: | Iraldo, Fabio |
| Published in: |
Economics and policy of energy and the environment. - Milano : Angeli, ISSN 2280-7659, ZDB-ID 2709690-7. - Vol. 60.2018, 2, p. 167-186
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| Subject: | green marketing | environmental assessment | product information | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Produktinformation | Product information | Umweltbewusstsein | Environmental consciousness | Bier | Beer | Umweltbelastung | Pollution | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012649699