Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Year of publication: |
2020
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Authors: | Pandjaitan, Dorothy Haratua Rouly ; M. S. Mahrinasari |
Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 287-290
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Subject: | green marketing | purchasing decision | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Kaufentscheidung | Purchase decision | Öko-Produkt | Sustainable product | Marketingmanagement | Marketing management |
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