Green marketing strategies and customer satisfaction in rural accommodations : a configurational approach
Álvaro Dias, Marta Santos, Leandro Pereira
| Year of publication: |
2024
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|---|---|
| Authors: | Dias, Álvaro Lopes ; Santos, Marta ; Pereira, Leandro |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 10.2024, 2, p. 69-78
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| Subject: | rural tourism | sustainable tourism | tourism marketing | fsQCA | Agrotourismus | Rural tourism | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Ökotourismus | Ecotourism | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Ländliche Entwicklung | Rural development | Hotellerie | Hotel industry | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.14525119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441288