Green marketing versus demarketing : the impact of individual characteristics on consumers' evaluations of green messages
Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang and SooCheong (Shawn) Jang
| Year of publication: |
2025
|
|---|---|
| Authors: | Shao, Xiaolong ; Jeong, EunHa ; Zhang, Xingyi ; Jang, Soocheong (Shawn) |
| Subject: | green behavioral intention | green demarketing | green skepticism | greenwashing | sociodemographic factors | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Umweltschutz | Environmental protection |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221147054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192936