Green message strategies and green brand image in a hotel context
Esra Topcuoglu, Hyelin (Lina) Kim, Sungeun (Jake) Kim, and Seontaik Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Topcuoglu, Esra ; Kim, Hyelin ; Kim, Sungeun ; Kim, Seontaik |
| Subject: | green brand image | Green message abstractness | green message framing | intention to reuse towel | revisit intention | WOM intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Hotellerie | Hotel industry | Umweltmanagement | Environmental management | Taiwan |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2021.1970071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177421