Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Edward Ramirez, Gabriel Moreno and John Hadjimarcou
| Year of publication: |
2024
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|---|---|
| Authors: | Ramirez, Edward ; Moreno, Gabriel ; Hadjimarcou, John |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 49-60
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| Subject: | Environmental sustainability | Firm performance | Green marketing | Green orientation | Strategy | Umweltmanagement | Environmental management | Öko-Marketing | Unternehmenserfolg | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2022-5295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471181