Grobalization : an analysis of the Wal-Martization of the world
Year of publication: |
2014
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Authors: | Matusitz, Jonathan Andre |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 26.2014, 4, p. 298-315
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Subject: | culture | globalization | grobalization | imperialism | Wal-Mart | Wal-Martization | Globalisierung | Globalization | Welt | World | Unternehmensgeschichte | Business history | Einzelhandel | Retail trade | Unternehmenskultur | Corporate culture | Multinationales Unternehmen | Transnational corporation | Discounter | Discounters | Imperialismus | Imperialism |
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