Grocery Generics — An Extension of the Private Label Concept

Discusses individual generic ranges based on a series of interviews with senior personnel in major retail companies. Presents data from a survey of 200 generic purchasers, outlining the methodology and findings. Reveals that, in the UK, conditions are suitable for the development of generic ranges within the grocery sector.

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Year of publication:	1984
Authors:	McGoldrick, Peter J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 18.1984, 1, p. 5-24
Publisher:	MCB UP Ltd
Subject:	Brands \| Generics \| Grocery industry \| Marketing \| Retail trade

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004760 [DOI]
Source:	Other ZBW resources

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