Gross National Happiness (GNH) : linkages to and implications for macromarketing
Year of publication: |
September 2018
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Authors: | Laczniak, Gene R. ; Santos, Nicholas J. C. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 3, p. 331-340
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Subject: | Gross National Happiness | Quality of life (QoL) | common good | marketing ethics | classical utilitarianism | UN Sustainable Development Goals (UN SDGs) | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction | Nachhaltige Entwicklung | Sustainable development | Bhutan | Utilitarismus | Utilitarianism | Nationaleinkommen | National income |
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