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Pragmatic reflections on a conversation about grounded theory in management and organization studies
Locke, Karen, (2015)
Grounded theory and organizational research
Martin, Patricia Y., (2006)
Finding theory-method fit : a comparison of three qualitative approaches to theory building
Gehman, Joel, (2018)
Grounded theory : a practical guide for management, business and market researchers
Goulding, Christina, (2002)
Consumer research, interpretive paradigms and methodological ambiguities
Goulding, Christina, (2007)
Navigating the complexities of grounded theory research in advertising
Goulding, Christina, (2017)