Groundswell : winning in a world transformed by social technologies
Charlene Li; Josh Bernoff
| Year of publication: |
2008 ; [Nachdr.]
|
|---|---|
| Authors: | Li, Charlene ; Bernoff, Josh |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Soziales Netzwerk | Soziale Software | Unternehmen | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 286 S. graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell |
| ISBN: | 978-1-4221-2500-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236246