Group marketing : theory, mechanisms, and dynamics
Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, & Dainwen Wang
| Year of publication: |
July 2017
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|---|---|
| Authors: | Harmeling, Colleen M. ; Palmatier, Robert W. ; Fang, Eric ; Wang, Dainwen |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 4, p. 1-24
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| Subject: | group marketing | group dynamics | conforming purchase behavior | dynamic group influence | group norms | Theorie | Theory | Arbeitsgruppe | Team | Gruppenentscheidung | Group decision-making | Soziale Gruppe | Social group | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Kollektives Handeln | Collective action |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0495 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734792