Growing market strengths : management of innovation in high-growth SMEs
Year of publication: |
2011
|
---|---|
Authors: | Lewrick, Michael ; Omar, Maktoba ; Williams, Robert L. |
Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 196-210
|
Subject: | Innovation | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up | KMU | SME | Softwareindustrie | Software industry |
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