Growth factors of store brands in different store formats in Italy
Year of publication: |
May 2017
|
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Authors: | Cristini, Guido ; Laurini, Fabrizio |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 2, p. 109-125
|
Subject: | Retail | store brands | store formats | assortment | retail mix policy | Einzelhandel | Retail trade | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Markenführung | Brand management |
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