Growth hacking : a critical review to clarify its meaning and guide its practical application
Augusto Bargoni, Gabriele Santoro, Antonio Messeni Petruzzelli, Alberto Ferraris
| Year of publication: |
2024
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|---|---|
| Authors: | Bargoni, Augusto ; Santoro, Gabriele ; Messeni Petruzzelli, Antonio ; Ferraris, Alberto |
| Published in: |
Technological forecasting and social change : an international journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0040-1625, ZDB-ID 2015184-6. - Vol. 200.2024, Art.-No. 123111, p. 1-11
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| Subject: | Business model scalability | Data-driven experimentation | Growth hacking | Iterative experimentation | Strategy definition | Strategy implementation | Geschäftsmodell | Business model | Strategisches Management | Strategic management | Experiment | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.123111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123796