Growth hacking : a scientific approach for data-driven decision making
Matteo Cristofaro, Pier Luigi Giardino, Luca Barboni
| Year of publication: |
2025
|
|---|---|
| Authors: | Cristofaro, Matteo ; Giardino, Pier Luigi ; Barboni, Luca |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115030, p. 1-13
|
| Subject: | Choice | Data-driven | Decision making | Growth hacking | Scientific management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158164