Growth hacking adoption in focus : developing scale and enhancing the nomological network of its antecedents
Shaker Bani-Melhem, Muhammad Waheed Akhtar, Nadia Zahoor, Adeel Khalid, Muhammad Usman
| Year of publication: |
2025
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|---|---|
| Authors: | Bani-Melhem, Shaker ; Akhtar, Muhammad Waheed ; Zahoor, Nadia ; Khalid, Adeel ; Usman, Muhammad |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115179, p. 1-13
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| Subject: | Big data capability | Entrepreneurial leadership | Growth hacking | Leader conscientiousness | Learning ambidexterity | Start-up businesses | Unternehmensgründung | Business start-up | Organisationale Ambidextrie | Ambidextrous organization | Führungsstil | Leadership style | Entrepreneurship | Entrepreneurship approach | Lernende Organisation | Learning organization | Big Data | Big data | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416492