Growth hacking capability : antecedents and performance implications in the context of SMEs
Daniele Giordino, Ciro Troise, Stefano Bresciani, Mark Anthony Camilleri
| Year of publication: |
2025
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| Authors: | Giordino, Daniele ; Troise, Ciro ; Bresciani, Stefano ; Camilleri, Mark Anthony |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115288, p. 1-11
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| Subject: | Big data | Capability | Growth hacking | Innovation | Performance | Pls-sem | KMU | SME | Unternehmenserfolg | Firm performance | Big Data | Wirtschaftswachstum | Economic growth | Unternehmenswachstum | Firm growth | Innovationsmanagement | Innovation management | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422393