Growth hacking capability : conceptualization, survey instrument development, and empirical study of its impact on firm performance
Manjul Gupta, Arman Ghafoori, Eunyoung Kim, Mohammad I. Merhi, Raffaele Filieri
| Year of publication: |
2025
|
|---|---|
| Authors: | Gupta, Manjul ; Ghafoori, Arman ; Kim, Eunyoung ; Merhi, Mohammad I. ; Filieri, Raffaele |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 196.2025, Art.-No. 115446, p. 1-10
|
| Subject: | Coding and automation | Conceptualization | Data analysis | Digital marketing | Firm performance | Growth hacking | Survey instrument | Unternehmenserfolg | Automatisierung | Automation | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432532