Growth Strategies for U.S. Colleges and Universities
<title>ABSTRACT</title> In an era of globalization, U.S. colleges and universities should develop proactive marketing strategies to maintain their market share in the U.S. and stimulate sales growth in foreign markets. This paper presents a conceptual framework of formulating growth strategies by higher education institutions in the domestic and foreign markets. In addition, ways to implement these strategies will be discussed.
Year of publication: |
1997
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Authors: | Murray, Janet Y. ; Murray, Russell H. ; Lann, Larry E. |
Published in: |
Journal of Marketing for Higher Education. - Taylor & Francis Journals, ISSN 0884-1241. - Vol. 8.1997, 1, p. 41-53
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Publisher: |
Taylor & Francis Journals |
Saved in:
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