GRSERV scale : an effective tool for measuring consumer perceptions of service quality in green restaurants
Year of publication: |
2015
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Authors: | Chen, Cheng-Ta ; Cheng, Ching-Chan ; Hsu, Fu-Sung |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 26.2015, 3/4, p. 355-367
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Subject: | green restaurants | servicec quality | GRSERV scale | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Skalenertrag | Returns to scale | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness |
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