Extent:
IX, 431 S
Ill., graph. Darst
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Bibliographie enthalten ; Bibliography included
Language: German
Notes:
Titel nimmt Bezug auf Internetdokument:
Literaturverz. S. [381] - 409
ISBN: 3800630591
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW