Grundlagen des Marketing
Ludwig G. Poth
| Alternative title: | Marketing |
|---|---|
| Year of publication: |
1990 ; 2., überarb. Aufl.
|
| Authors: | Poth, Ludwig G. |
| Publisher: |
Neuwied [u.a.] : Luchterhand |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 164 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 150 - 154 Auszug aus dem Handbuch Marketing |
| ISBN: | 3-472-00195-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000061983