Extent:
239 Seiten
Illustrationen, Diagramme
19 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: German
Notes:
Literaturverzeichnis: Seite 219-232
ISBN: 3-8252-4321-4 ; 978-3-8252-4321-0 ; 9783825243210 ; 978-3-8463-4321-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011350308