Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik

Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly distorted. This article provides a state of the art on how to apply multi-group confirmatory factor analysis to assess measurement invariance. The required steps in the analysis of the observed indicator means and variances/covariances are described, placing special emphasis on how to identify noninvariant indicators. The procedure is demonstrated considering the construct brand strength (Brand Potential Index, BPI®) introduced by GfK Market Research as an example.

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Year of publication:	2008
Authors:	Temme, Dirk ; Hildebrandt, Lutz
Publisher:	Berlin : SFB 649, Economic Risk
Subject:	Marktforschung \| Befragung \| Vergleich \| Messung \| Strukturgleichungsmodell \| Theorie \| Schätzung \| Produktimage \| Deutschland \| Measurement invariance \| partial metric invariance \| multi-group confirmatory \| factor analysis \| Brand strength

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Series:	SFB 649 discussion paper ; 2008,042
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	German
Other identifiers:	571745601 [GVK] hdl:10419/25282 [Handle]
Classification:	C31 - Cross-Sectional Models; Spatial Models ; C51 - Model Construction and Estimation ; C81 - Methodology for Collecting, Estimating, and Organizing Microeconomic Data ; M31 - Marketing
Source:	EconStor