GSK in Africa : an inclusive strategy case study for low-income market segments
Tashmia Ismail and Philip Powell
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Ismail, Tashmia ; Powell, Philip T. |
| Published in: |
Inclusive innovation for sustainable development : theory and practice. - London : Palgrave Macmillan, ISBN 1-137-60167-1. - 2016, p. 129-147
|
| Subject: | Open Innovation | Open innovation | Kleinstunternehmen | Micro business | Niedrigeinkommen | Low income | Soziale Integration | Social integration | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Südafrika | South Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545088