Guarantee or inoculate? : ex ante messages against service failures
Ke Ma and Weizheng Sun
| Year of publication: |
2024
|
|---|---|
| Authors: | Ma, Ke ; Sun, Weizheng |
| Subject: | Customer attribution | Customer satisfaction | Inoculation message | Service failure | Service guarantee | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Garantie | Warranty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2023-0846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210864