Guerilla direct: the case for mental_floss
Toby Maloney and Melanie Maloney
| Year of publication: |
2007
|
|---|---|
| Authors: | Maloney, Toby ; Maloney, Melanie |
| Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 90-98
|
| Subject: | Studierende | Students | Spezialzeitschrift | Special interest magazine | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522162