Extent: | XXVII, 328 Seiten Illustrationen, Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, EBS Universität für Wirtschaft und Recht - Business School Oestrich-Winke, 2012 |
ISBN: | 978-3-8349-4044-5 ; 978-3-8349-4045-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570764