Guerilla-Marketing in Theorie und Praxis : zur Anwendung und Umsetzung in Deutschland und Großbritannien
Annett Ballnus
| Year of publication: |
2008
|
|---|---|
| Authors: | Ballnus, Annett |
| Publisher: |
Saarbrücken : VDM Verl. |
| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | KMU | SME | Deutschland | Germany | Großbritannien | United Kingdom | Guerilla Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 83 S., S. V-XXXII |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-639-01151-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743731