GUEST ARTICLE - Subtle Conflicts that Wreck Merger Visions The best-laid plans for postmerge marketing drives need to be challenged to determine whether all the partners are buying into them
|Year of publication:||
|Authors:||Numerof, Rita E. ; Abram, Michael N.|
Mergers & acquisitions. - New York, NY : Investment Dealers' Digest, ISSN 0026-0010, ZDB-ID 8628555. - Vol. 35.2000, 3, p. 28-34
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