Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Yogesh K. Dwivedi, Yichuan Wang
| Alternative title: | Artificial intelligence for B2B marketing |
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| Year of publication: |
2022
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| Authors: | Dwivedi, Yogesh K. ; Wang, Yichuan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 109-113
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| Subject: | Adoption of AI | AI chatbot | Artificial intelligence | B2B marketing | B2B marketing strategy | Customer experience | Innovation | Knowledge creation | Supply chain management | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494050