Guest editorial: emerging challenges in international marketing knowledge management
Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra and Piyush Sharma
| Alternative title: | Emerging challenges in international marketing knowledge management |
|---|---|
| Year of publication: |
2022
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| Authors: | Del Giudice, Manlio ; Vrontis, Demetris ; Malhotra, Arvind ; Sharma, Piyush |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 425-430
|
| Subject: | Wissensmanagement | Knowledge management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2022-389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396262