Guest editorial: Key changes and challenges for brands in an uncertain environment
Oriol Iglesias; Jatinder J. Singh; Mònica Casabayó
| Alternative title: | Key changes and challenges for brands in an uncertain environment |
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| Year of publication: |
2011
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| Authors: | Iglesias, Oriol ; Singh, Jatinder J. ; Casabayó, Mònica |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 6, p. 436-439
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| Subject: | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217463