Guest editorial: understanding marketing innovativeness in Asia : a research agenda
Alternative title: | Understanding marketing innovativeness in Asia |
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Year of publication: |
December 2017
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Authors: | Abosag, Ibrahim ; Brennan, Ross |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1472-4782, ZDB-ID 2180894-6. - Vol. 16.2017, 4/5, p. 212-225
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Subject: | Marketing | Innovation | Brand | Organisation | Asia | Asien | Markenführung | Brand management |
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