| Extent: | XIX, 289 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. ed. publ. in 1962 under the same title was a project of the Advertising and Marketing Group of the New York Chapter of the Special Libraries Association |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000021231