Guidelines for theory selection : the IMPACT framework
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim, Sigitas Urbonavicius
| Year of publication: |
2025
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Kumar, Vikas ; Srivastava, Rajendra Krishan ; Lim, Weng Marc ; Urbonavicius, Sigitas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 11, p. 2789-2806
|
| Subject: | macro-foundational theory | marketing | meso-foundational theory | micro-foundational theory | psychology | research impact | theory | theory selection | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.70009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464214