Guiding when the consumer is in control : the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Dena Hale and Fiona Sussan
| Year of publication: |
2016
|
|---|---|
| Authors: | Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Yurova, Yuliya ; Hale, Dena ; Sussan, Fiona |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 6, p. 469-478
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| Subject: | Control | Retail | Structural equation modeling | Salesperson | Adaptive selling | Multichannel consumers | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Verkauf | Selling | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-09-2015-1546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629363