H2H Marketing : Case Studies on Human-to-Human Marketing

edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .

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Alternative title:	Human-to-human marketing
Year of publication:	2023
Other Persons:	Kotler, Philip (ed.) ; Pförtsch, Waldemar A. (ed.) ; Sponholz, Uwe (ed.) ; Haas, Maximilian (ed.)
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Springer
Subject:	Human-to-Human Marketing \| Design Thinking for Marketing \| Application of Service Dominant Logic \| Integration of Digitalization \| Iterative Marketing-Mix \| Case Studies \| H2H Marketing \| Marketingmanagement \| Marketing management \| Marketing \| Kundenmanagement
Published items:	12 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource (XIX, 213 p. 57 illus., 56 illus. in color.)
Series:	Springer Business Cases
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-031-22393-8 ; 978-3-031-22392-1 ; 978-3-031-22394-5 ; 978-3-031-22395-2
Other identifiers:	10.1007/978-3-031-22393-8 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014318466